lifestyle

Are you an Impulse Shopper?

12:30 AM

Salam and hello!

Recently me and my bestie were chatting about shopping, especially around this time of year where a lot of sales is happening. After talking, it made me realise that there are times I might be buying things out of impulse lol (which is not well-advised!).

So what is impulse buying?

According to Wikipedia, an impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.


Now, how do you know you are at risk of being one?

Based on an article that I've read here, Zimmerman mentioned there are a few factors and to find out how are you at risk ...

1. You're a social butterfly
What can I say? Your image, status and social circle means everything - your impulse buying is to feed your desire to impress others.

2. You're anxious
According to Zimmerman, impulse buyers tend to experience more anxiety and difficulty controlling their emotions, which may make it harder to resist emotional urges to impulsively spend money. It's the same as eating when you're stressed, the difference is that it is in a form of shopping.

3. You're unhappy
If you have ever watched Confessions of a Shopaholic, you will remember there is a scene where Rebecca Bloomwood shops, always on impulse because it made her happy. But how long will the happiness last? Here's some tricks that might work here ;)

4. You're not thinking ahead
Less likely to consider the consequences of their spending; just wanting to have it - Its fine when you have a credit card, but it won't be fine if you get the bills at the end of the month!

5. You shop for entertainment
You seek purely entertainment out of shopping - without proper planning, the desire to feel like you're having fun in shopping without thinking whether or not you need them! This is definitely a death trap lol.

6. You’re susceptible to “vicarious” ownership
From cars to purses to shoes, advertisers want to create a connection between you and the product they’re selling (take note the advertisements you can see everywhere on media especially). When you strongly feel that a product you see at the store belongs in your life (e.g this happens mostly on women - makeup, shoes, clothes, bags etc), it can cloud your judgment and drive you to make a purchase that could simply make you poorer, not make your life better.

From Ouran High School :p 

Doesn't these factors just freak you out? Including me of course T_T If you really want to stop that bad habit of yours, understand what triggers you to shop impulsively.

Next time I will be talking on how to beat impulse buying (self-note too!).

So til then blurbers :)

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